Secret Chair identity design

Secret Chair is an idea for an extreme sports blog focusing on equipment and performance — an on-going personal project that I’m working on with my boyfriend. The blog will post reviews of the latest equipment, share inspirational photos and videos and give tips & tricks for improving performance.

So far we have identified the blog’s values and I have used these to create a logo for the blog. Due to the nature of the industry, it was important for us that the logo be suitable for use on merchandise, stickers and clothing such as t-shirts, beanies and caps. The next step is to expand the logo into a full visual identity and to design a layout for the blog… more coming soon!



< Return to portfolio